the perfect chip — Sweet Salt
We helped create —
Identity, Print, Digital, Content,
Packaging, Art Direction,
In the tradition of so many Aussie Fish 'n' Chip shops of the past, the idea for Sweet Salt - modern, clean-lines with hints of coral flesh housed in a typical neighbourhood corner shop - was born. In close collaboration with our friends at Piece, we set about creating a brand that physical spaces and interiors, signage, packaging, product offering and marketing, allowed the brand to speak for itself, but with enough room to allow its personality to to speak of its premium and locally sourced offerings. The end result is now a comfortable place for locals; a place that has become a Friday night ritual for many, a place that feels like it's always been part of the neighbourhood.