Venue launch
Tabcorp TGS

Catergory —
Retail Gaming

We helped create —
Identity, Print,
Art Direction,

For Tabcorp, becoming Australia's largest gaming service provider meant forming a new subsidery brand that focused solely on venue and gaming services.

Tabcorp Gaming Services was formed in 2012, the company quickly grew to become a nation wide leader in entertainment gaming machine support and marketing services.

Part of the TGS's initial success was attributed to their current relationships with current venue owners, and its physical presence of gaming machines within their venues.

TGS offers gaming machine updates and maintenance as well as total venue refurbishment and marketing.

We undertook the launch campaign for Steelers Sporting and Entertainment, a latest entry into the family as well as TGS's first crucial venue refurbishment for the all-important NSW gaming market.

The brand story, visual identity, and visual and verbal brand voice - were created with a comprehensive set of brand standards that featured a bolder logo, venue marketing collateral and more expressive on-figure photography. The first rollout of the revitalized brand was for their new venue refurbishment launch and entry into the TGS family in 2015.